【岗位职责】
1、负责酒店官方社交媒体平台(微信、微博、小红书等)的日常运营与内容策划,提升品牌曝光度与用户互动率;
2、协助制定并执行数字营销计划,包括线上活动策划、推广方案设计及效果跟踪分析;
3、协调内部团队(如设计、销售、运营)及外部合作伙伴,确保营销活动的顺利执行;
4、协调设计、摄影等团队完成数字营销素材的制作与投放;
5、处理线上客户咨询与反馈,维护品牌线上形象 ;6、熟悉数字营销领域,具备社交媒体运营、内容营销等专业知识;
7、优秀的文案撰写能力和创意策划能力,能够独立完成营销方案;
8、熟练使用数据分析工具,能够通过数据驱动决策。
【岗位要求】
1、具备良好的沟通能力和团队协作精神,能够高效协调多方资源;
2、对酒店行业或高端服务行业有了解者优先;
3、结果导向,能够承受工作压力并适应快节奏的工作环境;
4、有一定的摄影经验和PS技能。
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悦榕庄品牌故事 The Banyan Tree Stories 了解我们的历史传承与文化 Discover Our Heritage and CultureIn days gone by, the Banyan tree provided shelter to weary travellers. Symbolising the relief and comfort provided by nature, we adopted the name for our special group of hotels that stretch across the globe and offer rest and relaxation to the world-weary. 过去,大榕树为身心疲惫的旅人提供荫庇。“悦榕”象征着大自然所赋予的放松与舒适,我们以此命名我们遍布全球的独特酒店,为厌倦俗世的人们提供休憩及放松的场所。With attentive yet discreet service and associates representing more than 50 nationalities, Banyan Tree Hotels & Resorts provide naturally-luxurious, ecological, culturally-sensitive experiences.悦榕庄以体贴入微的服务和来自 50 多个国家/地区的员工,为宾客提供贴近自然的奢华、关注生态、富有文化特色的体验。Banyan Tree Hotels & Resorts has grown into one of the world's leading international operators in the hospitality and spa industry that manages more than 30 resorts and hotels, 70 spas, 90 retail galleries and three championship golf courses in 28 countries. The company has created hotels and resorts to suit your needs and lifestyle built on a foundation of sustainability.悦榕酒店及度假村集团已发展成为酒店和 Spa 行业世界领先的跨国经营商之一,旗下管理有超过 30 家度假村及酒店、70 家 Spa、90 家零售商店及三个锦标赛高尔夫球场,物业遍布 28 个国家。 公司以可持续性为基石打造酒店及度假村,以切合您的需求及生活方式。Banyan Tree Hangzhou杭州西溪悦榕庄Discover priceless tranquility in Banyan Tree Hangzhou; Let the splendor of nature and centuries old cultural legacy enthrall you. 探寻杭州西溪悦榕庄的无限幽雅静谧之韵; 置身于秀美的自然环境与数百年的古建筑中。Banyan Tree Hangzhou exudes the essence of modern chinos chic, combining the hallmarks of oriental design and contemporary touches across the sprawling grounds. Interiors are replete with dark wood floors, delicately carved furnishings and accented by splashes of vivid silk brocades, embroidered fabrics and detailed tapestries.杭州西溪悦榕庄流溢着传统湿地村落的精髓,处处彰显江南风韵。别墅和套房巧置灰瓦屋顶,象牙色墙点缀,内室四季灵感设计,精妙构思,浑然天成。From its tiled roofs and ivory walls, to the elaborate decor of each suite and villa, Banyan Tree Hangzhou is an exemplary depiction of traditional Chinese architecture and modern comforts, set within tranquil natural surroundings.从各套房与别墅的灰瓦屋顶、象牙色墙到室内的精妙设计,杭州西溪悦榕庄处处彰显了传统的中式建筑与现代装饰的完美结合,与周围静谧幽雅的自然环境融为一体。公开招聘日时间:每周二和周四 10:00-16:00地点:杭州西溪悦榕庄酒店人力资源部如果您拥有高星级的酒店相关工作经验并拥有良好的英文听说能力,对生活充满热情,欢迎加入我们的团队!请应聘者携带一张一寸彩色照片及身份证原件及复印件。