工作职责:
1. 制定并执行企业数字渠道(含电商平台、社交平台、自建商城等)及分销网络的整体策略,推动销售目标达成;
2. 统筹管理线上渠道合作伙伴及线下分销商体系,优化渠道结构、激励机制与协同效率;
3. 分析各数字渠道与分销路径的运营数据,持续优化流量获取、转化率及客户生命周期价值;
4. 协同市场、产品、供应链等部门,推进新品上市、促销活动及库存周转在多渠道的落地执行;
5. 建立并完善渠道管理流程、绩效评估体系及合规运营规范,确保符合国家关于广告宣传、消费者权益保护及数据安全的相关规定。
任职资格:
1. 大专及以上学历,市场营销、工商管理、电子商务等相关专业优先;
2. 具备2年及以上数字渠道运营、电商管理或分销渠道管理相关工作经验;
3. 熟悉主流电商平台(如天猫、京东、抖音电商等)及分销业务模式,具备数据分析与商业洞察基础;
4. 具备良好的跨部门协作能力、项目统筹能力及团队沟通能力;
5. 遵守《劳动法》《就业促进法》等法律法规,认同平等就业原则,无歧视性限制要求。
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