【岗位职责】
- 制定并执行公关计划,包括公共关系,社交媒体和其他营销传媒渠道,进而达到酒店的业务目标;
- 联合多种渠道并展开内容创新策略;
- 管理酒店形象及声誉;
- 与运营部门密切合作并且协助市场及产品推广;
- 负责市场传讯部门的日常事务,包括但不限于媒体维护、撰写新闻稿件、准备协调酒店各项推广以及管理制作酒店印刷品和广告;
- 善于结交及处理媒体关系,积极与当地和区域媒体以及影响者建立良好合作关系,从而使其有利于酒店与集团的全面发展;
- 监测自家媒体与竞争媒体的同时也进行深度的市场网络测评;
- 监督酒店数字内容的策略,管理所有企业社交媒体网络,创作具有相关性的内容并且增加与粉丝的互动;
- 确保酒店线上平台的营销信息符合品牌标准;
- 探索第三方线上平台新的合作机会;
- 根据酒店线上营销的总体目标,制定并实施数字营销策略。
【岗位要求】
- 极强的人际交往能力;
- 具备成熟的媒体/社交关系及商务联络;
- 良好的沟通能力(口头及写作),强烈的品质意识及极具创造性的思维;
- 工作能动性,能同时胜任多项工作并能判断事务优先性。
位求职者投递了该职位,你的简历匹配度为
你的综合竞争力排名为第
名
立即沟通
酒店选址于承载着百年沉浮的张江老街,江南民居“绞圈房子”旧址,萃取雕花叠影工艺,赋予酒店文化属性。坐落在将科技生活融合,锐意创新,以光为线索的科创阵地-张江科学之门。The hotel is located on the site of the historic Jiangnan-style "Jiaoquan House" in Zhangjiang Old Street, which has witnessed a century of vicissitudes. Drawing inspiration from the intricate carved shadow craftsmanship, the hotel is imbued with cultural significance. Situated at the Zhangjiang Science Gate—a hub of technological innovation where science and daily life converge, with light as the guiding thread—the hotel stands as a testament to forward-thinking creativity.酒店高25层,拥有250间风格各异,设施完备的公寓客房。分别配备时尚家具,独立的工作和休憩空间的单卧公寓,豪华一房、双房及三房的公寓套房,是旅途驻留的优选之地。The hotel is 25 stories high and features 250 apartment-style guest rooms with diverse styles and complete facilities. These include studio, one bed, two beds, three beds apartments with fashionable furniture and separate work and entertainment spaces, it is an ideal place to stay during your journey.一楼大堂内的“怡然居”酒廊供应每日早餐,也是住客们交友畅谈,商务宴请的多功能场所。三楼24小时健身房、瑜伽室和恒温无边泳池,工作之余酣畅淋漓,享受多巴胺的愉悦。The Resdient Lounge in the lobby, to serves daily breakfast and is also a multi-functional venue for guests to make friends, chat and hold business banquets. On the third floor, there is a 24-hour gym, a yoga room and a heated infinity pool. After work, you can relax and enjoy the pleasure of dopamine.我们紧邻张江地标“科学之门双子塔”,科创交流的张江科学会堂,周边配备陆悦天地商业综合体,13号线学林路站和2号线金科路站双地铁站点步行可达。We are adjacent to the landmark of Zhangjiang, the "Science Gate Twin Towers", the Zhangjiang Science Hall for science and technology exchanges, and are surrounded by the Luyue Tiandi commercial complex. The two metro stations, Xuelin Road Station of Line 13 and Jinkelu Station of Line 2 are within walking distance.