Assistant Manager - Digital 数字营销副理
6千-8千
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发布于 09:00
Assistant Manager - Digital 数字营销副理
6千-8千
上海 | 经验不限 | 学历不限 | 招1人
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职位描述

为酒店设定整体的数字和电子商务方向,以帮助提高客房和其他相关收入(如餐饮、会议、健身等)

Set overall digital and ecommerce direction for Thompson Shanghai Expo to help drive room and other related revenues (i.e. F&B, fitness center, meetings, etc.)

在数字KPI和最佳实践方面与区域的数字主管紧密合作

Collaborate closely with regional heads on digital KPIs and best practices

维护酒店整体数字预算和相关的供应商/代理关系(支持酒店的合同、账单和发票需求)

Maintain overall hotel digital budgets and related vendor/agency relationships (i.e. Supporting contracting, billing and invoicing needs for hotel)

为高级酒店管理人员提供最新的行业新闻、趋势、问题、网站特色和实践,帮助酒店了解数字营销要点(如SEO手册、新的全球元搜索计划、新的展示平台等)

Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on digital marketing essentials (i.e. SEO playbooks, new global meta search initiatives, new display platforms, etc)

协助跟踪上海世博桐森酒店酒店合作伙伴的业绩,并在必要时解决问题

Assist with tracking vendor performance in Thompson Shanghai Expo, and escalating issues where necessary.

与收入管理、营销沟通和社交媒体领导人密切合作,最大限度地提高当地电子商务战略的效率,最终目标是优化直接和间接在线转化之间的平衡

Work closely with the Revenue Management, Marketing Communications and Social Media leaders to maximize efficiencies with the local ecommerce strategies, with the ultimate goal to optimize the balance between direct and indirect online conversions

与收入管理和分销团队紧密合作,帮助所有数字渠道实施严格的价格

Work closely with Revenue Management and Distribution teams to help enforce strict rate parity across all digital channels

监督第三方平台的战略管理并回复在线评论,包括但不限于携程、去哪儿、同程艺龙、猫途鹰、缤客、安可达、亿客行及酒店社交平台(包括但不限于微信公众平台、小红书、抖音等),以支持增量在线预订(客房,餐饮,水疗等)

Oversee strategic and reviews management of 3rd party platforms including but not limited to C-trip, Qunar, eLong, TripAdvisor, Booking, Agoda, Expedia and hotel social platform (including but not limited to WeChat, Red Note, Douyin and etc.) to support incremental online bookings (Rooms, F&B, Spa, etc)

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公司地址
上海市浦东新区世博大道1467号
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 国有企业
    企业性质
凯悦酒店集团旗下亚洲首家桐森酒店——上海世博桐森酒店,坐落上海浦东新区,于2025年10月30日开业,致力于成为众多生活家体验曼妙摩登生活的理想之选。酒店地处世博天地多元化生活场域,距离上海世博文化公园、上海世博展览馆、中华艺术宫、梅赛德斯-奔驰文化中心、上海世博中心数步之遥。在这里,可270度俯瞰非凡的黄浦江江景、壮阔的城市景观、远眺陆家嘴鳞次栉比的摩天大楼。上海世博桐森酒店的设计灵感源自2010年上海世博会展馆,巧妙呈现出“馆中馆”的景致。酒店公共区域以简洁的钢筋架构打造出通透的空间感,摒弃繁复装饰,彰显建筑的本真之美。酒店拥有254间如宅邸般温馨的客房与套房,三千三百余平方米的时髦宴会空间,以及三家囊括江南风味与创意美食的餐厅和酒吧。此外,酒店还配备具有自然采光的泳池和健身房,为宾客提供活力动感的体验。上海世博桐森酒店将成为一处社交磁场,欢迎高品位的生活行家莅临,感受上海这座城市的经久永恒与潮流新生,体验“森”系风雅的魅力。Thompson Shanghai Expo, part of Hyatt Hotels Group’s lifestyle brand, is the first Thompson hotel in Asia. It is located in the Expo area of Pudong New District and aims to be the ideal choice for culture-savvy travelers seeking a dynamic home base where they can connect with each other and what inspires them.The hotel is located in the Expo Place Diversified Lifestyle Venue, steps away from the Shanghai Expo Culture Park, Shanghai World Expo Exhibition and Convention Center, China Art Museum, the Mercedes-Benz Arena, and Expo Centre. It offers 270-degree views of the extraordinary Huangpu River, the magnificent cityscape, and the skyscrapers of Lujiazui in the distance.Inspired by the pavilions of the Expo 2010 Shanghai China, the design of Thompson Shanghai Expo subtly presents a “pavilion within a pavilion.” The hotel's public areas are designed with a simple steel structure that creates a sense of transparency and space, eschewing the need for elaborate decorations and highlighting the original beauty of the building. The hotel offers 254 homely guestrooms and suites, over 3,300 sq m (35,520 sq ft) of stylish banqueting space, and three restaurants and bars featuring the flavors of Jiangnan alongside innovative cuisine. In addition, the hotel features a naturally lit swimming pool and gym, providing guests with an energetic and dynamic experience.Thompson Shanghai Expo will exude social magnetism and refined sophistication, presenting a compelling story that explores the dichotomy of classic and modern Shanghai.
上海市浦东新区世博大道1467号
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