岗位职责:
Be responsible for formulating and implementing innovative marketing strategies to enhance brand image and awareness, play a key role in promoting business growth. Through in-depth understanding of the target market and customer needs, combined with the hotel's unique selling points and advantages, lead the hotel team to carry out a series of productive marketing activities to ensure that the hotel stands out in the highly competitive luxury hotel market.
负责制定和执行创新的市场营销策略，以提升酒店的品牌形象、品牌知名度、在推动业务增长方面发挥关键作用。通过深入了解目标市场和客户需求，结合酒店的独特卖点和优势，领导酒店团队开展一系列富有成效的营销活动，确保酒店在竞争激烈的奢华酒店市场中脱颖而出。

Brand Marketing & Promotions:
品牌推广与管理：
1. Develop and implement regional brand promotion plans under the guidance of the Director of Marketing Communications to ensure that the hotel brand maintains a high level of awareness and reputation in the target market.
在集团市场传讯总监的指导下制定并执行区域品牌推广计划，确保酒店品牌在目标市场中保持高度的知名度和美誉度。
2. Supervise and maintain the consistency of the hotel brand image, including promotional materials, advertisements, etc.
监督和维护酒店品牌形象的一致性，包括宣传资料、广告等方面。
3. Work closely with the group's brand team to jointly promote the development and innovation of the brand.
与集团品牌团队紧密合作，共同推动品牌的发展和创新。

Marketing Strategy Planning:
市场营销策略规划：
1. Analyze market trends, competitors, and target customer groups, and formulate targeted marketing strategies under the guidance of the Director of Marketing Communications.
分析市场趋势、竞争对手和目标客户群体，在市场传讯总监的指导下制定针对性的市场营销策略。
2. Determine marketing goals and key performance indicators and formulate detailed marketing plans and budgets.
确定营销目标和关键绩效指标，制定详细的营销计划和预算。
3. Integrate various marketing channels, including social media management, public relations activities, cross-border marketing, cooperative promotions, etc., to achieve maximum market coverage and brand exposure.
整合各种营销渠道，包括社交媒体营销、公关活动、跨界营销、合作推广等，以实现最大化的市场覆盖和品牌曝光。

Market Promotion and Event Planning:
市场推广与活动策划：
1. Lead the team to plan and execute various types of market promotion activities.
领导团队策划和执行各类市场推广活动。
2. Coordinate internal departments and external partners to ensure smooth progress and high-quality execution of marketing activities.
协调内部各部门和外部合作伙伴，确保营销活动的顺利进行和高质量执行。
3. Evaluate the effectiveness of marketing activities, summarize experiences and lessons in a timely manner, and provide references for future activities.
评估营销活动的效果，及时总结经验教训，为未来的活动提供参考。
4. Work with the hotel's marketing communications team to manage media and Kol relations and increase the hotel's exposure and reputation.
与酒店市场传讯团队合作，管理媒体关系，提高酒店的媒体曝光度和美誉度。
5. Participate in industry exhibitions and events, expand business cooperation opportunities, and enhance the industry influence of the brand.
参与行业展会和活动，拓展业务合作机会，提升酒店品牌的行业影响力。

Social Media Management:
社交媒体管理：
1. Develop social media marketing strategies, including search engine optimization, social media operation and management, etc.
制定社交媒体营销策略，包括搜索引擎优化、社交媒体运营及管理等。
2. Manage the group's official website and social media platforms to ensure that the content is updated in a timely and attractive manner, can effectively reach the target customers, and convey the brand's values.
管理集团的官方网站和社交媒体平台，确保内容更新及时、有吸引力，可以有效触达目标客户，传达品牌的价值观。
3. Analyze social media marketing data, evaluate marketing effects, and continuously optimize social media marketing solutions.
分析社交媒体营销数据，评估营销效果，不断优化社交媒体营销方案。

任职资格:
1. Bachelor's degree or above. Majors in marketing, hotel management, business management, etc. are preferred.
本科及以上学历，市场营销、酒店管理、商务管理等相关专业优先。
2. Have more than 5 years of hotel marketing work experience, including at least 3 years of management experience.
具有 5 年以上酒店市场营销工作经验，其中至少 3 年以上管理经验。
1. Have work experience in luxury hotel groups or Luxury hotels are preferred.
有奢华酒店集团或奢华酒店工作经验者优先。
2. Possess solid marketing knowledge and skills and be familiar with work in aspects such as market research, brand promotion, and marketing activity planning.
具备扎实的市场营销知识和技能，熟悉市场调研、品牌推广、营销活动策划等方面的工作。
3. Have excellent communication, coordination and leadership skills, and be able to effectively manage teams and cooperate with various internal departments and external partners.
具有出色的沟通、协调和领导能力，能够有效地管理团队和与内部各部门、外部合作伙伴进行合作。
4. Have strong data analysis ability and decision-making ability and be able to timely adjust marketing strategies according to market changes and data analysis results.
具备较强的数据分析能力和决策能力，能够根据市场变化和数据分析结果及时调整营销策略。
5. Be proficient in office software and marketing tools such as Excel, PowerPoint, Photoshop, etc.
熟练掌握办公软件和市场营销工具，如 Excel、PowerPoint、Photoshop 等。
6. Have a high sense of responsibility and professionalism and be able to withstand work pressure.
具有高度的责任心和敬业精神，能够承受工作压力。
7. Have innovative thinking and pioneering spirit and be able to continuously launch new marketing ideas and plans.
具备创新思维和开拓精神，能够不断推出新的营销创意和方案。
8. Pay attention to details, pursue excellence, and have strict requirements on work quality.
注重细节，追求卓越，对工作质量有严格的要求。
9. Have good teamwork spirit and service consciousness and be able to cooperate with people from different backgrounds.
具有良好的团队合作精神和服务意识，能够与不同背景的人合作。

钓鱼台美高梅酒店集团       2007 年，钓鱼台国宾馆携手美国美高梅国际酒店集团合资成立钓鱼台美高梅酒店集团，这一高端酒店管理平台致力于以别具一格的高端酒店、府邸、购物和娱悦体验，传颂钓鱼台与美高梅珠联璧合的款客之道。集团以“融·和”为信条，秉持“融合中西精彩，创新旅居生活”的使命，志在成为全球领先的旅居服务集团。       集团开发及运营有六个酒店品牌和一个住宅品牌，分别是钓鱼台、宝丽嘉、美高梅、美高梅美幻、美高梅美荟，美高梅麦思精选和钓鱼台美高梅公馆。目前已开业的酒店包括居于亚龙湾中心位置的三亚美高梅度假酒店（2011 年开业）、坐落在 300 年历史宽窄巷子中的成都钓鱼台精品酒店（2014 年开业）、坐拥外滩两岸无敌景观的上海苏宁宝丽嘉酒店（2018 年开业）、方山脚下的南京鲁能美高梅美荟酒店（2021 年开业），以及徐汇滨江地标上海西岸美高梅酒店（2023 年开业），集团在青岛、广州、深圳、珠海、陵水、武汉等地还将陆续开业多家酒店。此外，钓鱼台美高梅公馆已入驻北京、海口、三亚等多个门户城市。
       了解更多详情，请登陆集团网站：www.dytmgm.com
DIAOYUTAI MGM HOSPITALITY        Diaoyutai
MGM Hospitality, the joint venture between Diaoyutai State
Guesthouse in China and MGM Resorts International in the United States, is a high-end
hotel management platform focusing on the development of hotels and resorts,
residences, and entertainment experiences, bringing a shared culture of
hospitality inherited from the parent company brands to the worldwide
stage. With its credo of “Combine to Innovate”, Diaoyutai MGM Hospitality is
committed to creating a new style of travel and living by combining
greatness of the world, aiming to become the world leading travel and living
experience group. 









         At
present, there are six hotel brands and one residence brand under the
umbrella of Diaoyutai MGM Hospitality - Diaoyutai, Bellagio by MGM, MGM, Mirage by
MGM, Mhub by MGM and mx by MGM, as well as Diaoyutai MGM Residences. MGM Grand
Sanya in the center of Yalong Bay (2011), Diaoyutai Boutique Hotel
Chengdu in 300-year-old Kuanzhai Alley (2014), Bellagio Shanghai with
magnificent view on the North Bund (2018), Mhub by MGM Nanjing Jiangning at
the foot of Fangshan Mountain (2021) and MGM Shanghai West Bund as the landmark of Xuhui
Binjiang (2023)
have been officially opened. Meanwhile, a number of hotel projects are in the
pipeline in Qingdao, Guangzhou, Shenzhen, Zhuhai, Lingshui, Wuhan, etc.
Diaoyutai MGM Residences have opened the doors in gateway cities like Beijing, Haikou and Sanya.
        For more information, please visit group
website at www.dytmgm.com