岗位职责
1.根据酒店营销计划/传播手册制定年度传播计划,明确具体目标与预算,制定实现目标的执行方案,并确保传播团队充分了解目标及进展。2.监控酒店网站流量分析,以发展在线业务和寻求商业机会。
3.确保酒店在所有批准的在线分销网站上的资讯是符合酒店品牌的要求。
4.管理酒店的社交媒体与总部已批准的社交媒体平台保持一致,并且完全遵从香格里拉集团的政策和指导方针。
5.积极参与定期的收入战略会议、餐饮营销会议和spa营销会议,并实施与战略制定相关的行动。
6.保持积极的沟通,并与酒店相关部门负责人建立团队合作,帮助实现酒店的整体在线目标。
岗位要求
1.拥有市场推广,广告或市场传讯方面的学位尤佳。
2.良好的中英文读写能力。
3.三年数字营销或营销传播经验。
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