Digital Marketing Manager 数字营销经理
6千-9千
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发布于 15:01
Digital Marketing Manager 数字营销经理
6千-9千
成都 | 3年以上 | 本科 | 招1人
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职位描述
As an integral part of the marketing discipline, Digital Marketing is a strategic function,and encompasses the actions we fake to influence our external guests, internal guests, owners, company and community-at-large. Maintenance of whotels.com, EDM, and hotel presence on key OTA channels, promotions are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business.
数字营销作为市场营销的一部分,是及具战略性功能的。通过其自身行为来影响酒店外部客人、同事、业主、公司以及社区等。通过 whotels.com 的维护,EDM 的管理以及主要第三方网站的维护,推广来提供品牌知名度和酒店收益。
Manage all online marketing initiatives for a hotel or designated set of hotels. Pian and execute marketing campaigns at a properly level, enabling more customized and need based online marketing for hotels. (e.g., Weibo, WeChat, TikTok, Instagram, Facebook) Core role is to optimize the website marketing, manage EDM tool, online content management fools for third parties & branded websites, manage and execute online advertising plan and be the primary owner of all relevant online reporting.
计划、管理和执行营销活动,满足更多需求。核心的作用是优化网站营销,管理电子营销工具(例如,微博、微信、抖音、INS、FB 等),为第三方及集团网站的在线内容管理工具,管理和执行的在线广告计划。负贵所有相关的网上申请。
Key responsibility is to drive marketing solutions that will improve performance for the various online channels and together with Revenue Management team to support property's overall Revenue Per Available Room (Rev Par) index and other key customer metrics according to brand.
主要职责是与收益管理团队合作,通过各种在线渠道,推动市场营销,以增加酒店平均客房收入。
Digital Marketing activities and budget must be integrated into the hotel's overall marketing plan and must parallel the primary revenue objectives of the hotel., Every Marketing piece should strive to impact the hotel's revenue objectives and be directed towards a specific goal. The marketing of The W philosophy and gold standards must be paramount in all activities and showcase the strength of our brand and enhance mystique.
数字营销活动和预算必须纳入酒店的整体市场营销计划中,其目标也需同酒店或度假村的主要收入目标致。所有数字营销活动都应努力,以达到增加酒店收入的目标。W 酒店的所有对外沟通都应该遵守黄金标准,将品牌实力展现人前,并巩固 W 秘诀。
The Digital Marketing Manager should be aware of and actively support corporate marketing campaigns and proactively guide and direct efforts that enhance the company's special promotions and packages, company philosophy/management-style perspectives, and profit building for the Guidance Team.
数字营销经理需了解并且主动支持集团市场活动,积极引导公司的经营管理风格,以积极推广集团的优惠和套餐,达到收益最大化。
Bachelor's degree or higher, with a major in Marketing, Hospitality Management, Public Relations, Journalism, or a relevant discipline.
本科毕业及以上市场营销/酒店管理/公关或新闻等相关专业
Three to eight years in Digital Marketing business.
3至8年的数字营销工作经验。
Creative talent.
具有创新意识。
Sound understanding of Digital Marketing business.
对数字营销相关工作有正确认识。
Three to eight years in Digital Marketing business.
3至8年的数字营销工作经验。
Travel, hospitality or luxury goods background preferred.
有旅游,酒店或者奢侈品牌工作经验者优先。
Results-driven accountability for all Digital Marketing efforts, which are tracked and evaluated.
有驾驭数字营销活动的能力。
其他要求
国际联号工作经历:优先
国内管理公司经历:优先
计算机能力:精通
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公司地址
成都市高新区交子大道300号
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有投必应
  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
Get ready for your casting, W Chengdu is scheduled to Turn Up The Spice in 2020!Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for more than two decades. Trailblazing its way around the globe, with over 60 hotels, W defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With the mission Ignite curiosity & Expand worlds, W ignites an obsessive desire to stance, sound, scene, taste and body.Ideally located next to city landmark Tianfu Twin Tower in the central business area and financial city  of Chengdu Gaoxin District, W Chengdu boasts 297 stylish guestrooms & suites and bold meetings and events area. Three restaurants & bars are created for energized dining experiences with social nature and cocktail culture. Its indoor WET swimming pool and well-equipped FIT gym are set for detoxication, together with the signature AWAY Spa.Join us, shine on! 准备好,与成都W酒店一起耍出都态!W酒店及度假村是万豪国际集团旗下备受瞩目的特色奢华酒店品牌之一,根植于纽约城大胆无畏的态度和每分每秒都涌动着的活力气息,以20年的成功经验和特立独行的方式在酒店行业独树一帜。W酒店及度假村于全球不断地开拓版图,在各个目的地颠覆固有认知、挑战传统酒店服务的定义,目前在全球颇具活力的城市和度假胜地共有超过60家酒店及度假村。W酒店以激发灵感,开拓视界为使命。以鲜明姿态,音乐文化,质感氛围,悦享滋味,充沛活力作为品牌亮点。 成都W酒店位于成都市高新区金融城中心商务区域,毗邻全新城市地标天府双塔。酒店拥有297间时尚客房和套房,以及多元化的会议和动感活动空间。三间风格各异的餐厅和酒吧提供活力就餐体验和激发宾客社交属性的鸡尾酒文化,纵情愉悦后置身室内碧波泳池(WET)和FIT有型健身中心减压清零,或在标志性的AWAY水疗中心重焕光彩。加入我们,引人注目!
成都市高新区交子大道300号
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