PositionOverview 岗位概览
Responsible in achieving the Brand andHotel positioning objectives locally and internationally through MarketingCommunication, PR and Promotional activities.
通过市场传媒、公共关系和推广活动,负责完成品牌和酒店在国内和国际的市场定位。
TheRole 岗位职责:
1. Plan,implement and monitor the PR segments in the annual Revenue Plan, with actionplans and relevant updating throughout the year where needed.
依据年度收益计划和行动计划,制定、实施和监督公共关系。
2. Plan,conceptualise and execute all aspects of marketing campaigns, includingadvertising, promotions, communications and CRM, tailoring each plan accordingto target markets.
计划、创意并执行所有市场活动,包括广告、推广、沟通和客户关系维护,依据目标市场对制定针对性计划。
3. Handleall areas related to Marcom, including media planning, mediarelations/promotions, communications, copy writing and collateral production.
负责市场传媒的所有领域,包括媒体计划、媒体关系/推广,沟通,宣传品文字撰写及制作。
4. Liaisewith regional office on business development and Marcom projects.
与区域办公室汇报、沟通业务发展和市场传媒的工作项目及进展。
5. Submitmonthly report to DOSM with a copy to General Manager.
向市场销售总监发送月度报告,抄送总经理。
6. Manageand develop the Marcom team in a professional and brand-adhering manner, aimingfor the highest possible level through detailed performance reviews, coachingand training.
按品牌要求专业地管理和发展市场传讯的团队,以达到高标准的表现,提供辅导和培训。
TalentProfile任职资格:
1.Min 2-3 years experience in similarcapacity in hotel industry.
至少2-3年酒店行业相似职位的工作经验。
2.Leadership skills and knowledge of alltasks within the area of responsibility.
在负责领域拥有领导能力和所有相关知识。
3.Knowledge in e-commerce, masscommunication, creative graphic design, innovative copy writing, and editing.
熟悉电子商务,大众沟通、图像设计、版权和编辑。
4.Knowledge of local & internationalmarket.
了解本地和国际市场。
5.Excellent written and spoken Chinese andEnglish.
熟练的中英文口语和书写能力。
6.Good interpersonal & communicativeskills.
出色的人际交往和沟通能力。
7.Ability to work under pressureindependently and as a team
有独立工作和团队合作的能力及抗压能力。
ABOUT CAPELLA HOTELS AND RESORTS关于嘉佩乐酒店及度假村:The Capella Hotels and Resorts constellation consists of properties located in Singapore, Sydney, Ubud, Bangkok, Hanoi, Shanghai, and Hainan. Future openings include exciting destinations such as Taipei, Kyoto, Riyadh, Nanjing, Shenzhen and South Korea. The exceptional hospitality brand, taking its name from the brightest star of the Auriga constellation, shines a spotlight on local heritage, culture and community whilst crafting authentic guest experiences with the highest level of personalised service and combining a legacy of thoughtful design. Capella was named the Best Hotel Brand in the Travel + Leisure ‘World’s Best Awards’ for 2023 and 2024. Capella Bangkok and Capella Singapore earned the distinction of being included in The World’s 50 Best Hotels in 2023 and 2024, with Capella Bangkok named The World’s Best Hotel and Asia’s Best Hotel in 2024, with Côte by Mauro Colagreco elevated to Two MICHELIN Stars for 2025. Capella Hotels and Resorts is a member of GHA DISCOVERY, a multi-brand loyalty programme representing a collection of 40 independent hotel brands over 100 countries worldwide.For more information, visitcapellahotels.com嘉佩乐酒店及度假村旗下目前拥有位于新加坡、乌布、曼谷、河内、悉尼、上海、海南土福湾等目的地的7家奢华度假酒店。计划即将于南京、深圳、台北、京都、利雅得、韩国等目的地陆续璀璨揭幕新酒店。秉承卓越的嘉佩乐品牌专注于为宾客打造地道本真的文化体验,将精心设计的传奇建筑与细致周到的温暖匠心服务融为一体。嘉佩乐酒店及度假村荣获 Travel+ Leisure杂志美国版 2023 及2024 年度世界旅行奖全球最佳酒店品牌的殊荣。曼谷嘉佩乐酒店和新加坡嘉佩乐酒店荣登 2023 年及 2024年的全球 50 Best酒店榜单,其中曼谷嘉佩乐酒店在 2024年荣膺全球酒店榜单和亚洲酒店榜单的榜首。嘉佩乐酒店及度假村是全球酒店联盟 DISCOVERY的成员之一,其宾客忠诚计划覆盖全球超过100 个国家的 40 家奢华酒店品牌。更多详情,敬请登录www.capellahotels.com.cn。