1. Support the Marketing CommunicationsManager/Director to create and executethe hotel’s Annual Marketing Plan.
协助市场传讯经理/总监编制和执行酒店的全年市场推广计划。
2. Align marketing communication activitiesto hotel’s key business segments to ensure clear return-on-investment (ROI) fortime and budget invested in the activity.
保持市场推广活动与酒店主要业务细分市场的一致性,确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
3. Support the Marketing CommunicationsManager/Director to develop media contacts and organize media activities topromote good publicity and drive hotel awareness.
协助市场传讯经理/总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵销负面影响。
4. Build continued hotel awareness bydelivering new hotel stories and press releases of promotion or event to media,trade publications and local community.
通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的酒店知名度。
5. Support the Marketing CommunicationsManager/Director to execute hotel events including budgeting, guest list,agenda/programme, media participation, photography/video and gifts.
协助市场传讯经理/总监管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品。
6. Develop hotel and marketing col-lateralsaccording to Brand standards for promotions.
根据品牌标准,设计并制作酒店和市场推广的宣传印刷品。
7. Manage IHG Hotel Content Manager (HCM)system to update text and images to drive content quality and Brand standards.
管理IHG酒店HCM内容管理系统,更新文字和图像,优化内容质量并最好地呈现品牌标准。
8. Manage hotel image database from officialhotel photos and event photos to use in hotel promotion.
管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广。
9. Manage hotel social media system andprocesses to support tactical campaigns, engage hotel guests and build hotelclient database.
管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。
10. Monitor awareness of competitormarketing activities and use the information to support the MarketingCommunications Manager/Director in developing marketing strategies.
关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息。
1. Demonstrated ability to interact withand present to customers, employees and third parties that reflects highly onthe hotel, owning company, the Brand and IHG.
展示与客户/员工和第三方之间互动与表述的能力,充分诠释酒店,业主公司/品牌和IHG。
2. Strong time-management skills and ableto multi-task.
较强的时间管理技巧,能够处理多重任务。
3. Strong writing skills in Chinese andEnglish.
较强的中英文书写表达技巧。
4. Proficient in the use of all MicrosoftOffice software.
熟练使用所有的Microsoft办公软件。
海南清水湾金普顿酒店将是海南的新度假生活方式引领者。酒店融合了海滨风情和低奢理念的设计气息,将创意与现代的美学汇合,运用灵活多变的空间设计,带来迷人的沉浸式体验,让宾客在公共区域,泳池,水疗,健身房,娱乐中心和园林中享受着私密和品质生活的度假体验。酒店还有精心设计且充满活力的餐厅和酒吧,将成为社交、打卡的新地标。它也同时将是聚集健康生活方式、放松身心,激活灵感的度假目的地。