Marcom Manager-Banyan Gallery
1.5万-3万
投递简历
发布于 2024-12-25
Marcom Manager-Banyan Gallery
1.5万-3万
上海 | 5年以上 | 本科 | 招1人
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职位描述

Job Purpose:

Lead Gallery's marketing department, overseeing the success of various marketing initiatives (offline to online) and management of media and content assets.


Key Result Areas:

Primary:  

MARKETING& COMMS

-Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

-Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

-Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

-Conceptualize and execute on multichannel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging in all channels

-Collaborate with the other dept. to conduct target audience, competitor and trends research, develop strategic, platform-specific content ideas and strategies.

-Develop strategic partnership and co-branding initiatives to enhance brand visibility and drive sales growth.

-Create and execute brand activations and pop-up events to effectively showcase products and engage with the target audience.

-Media Management and lead for PR and KOLs

-Ensures compelling and on brand copy from corporate gifts to retail product packaging, marketing collaterals, websites, to social media platforms.

-Analyze performance across all social media platforms relating to engagement and growth.

-Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

-Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

-Analyze customer insights,consumer trends, market analysis, and marketing best practices to build successful strategies

OPERATIONAL

-Develop innovative strategies for optimizing the customer journey within property operations to drive sales of gallery products and enhance overall customer experience.

-Contribute to the development of product packaging concepts, including overseeing product photo shoots and visual concepts to ensure alignment with brand identity.

-Ensures timely update for promotional collaterals or outward facing content from offline to online including website, socials and blog posts.

Secondary

TRAINING

-To complete all Gallery trainings in terms of Orientation, Product Knowledge apart from the training modules setup in Learning Management System (LMS) from Banyan Management Academy.

-Min. 5hrs per associates per month based on Banyan Group policy.


Job Requirement:

-Minimum 4 - 5 years of related experience

-Bachelor's degree in Marketing, Digital Marketing, Business and related fields.

-360 marketing experience for a global/regional retail brand.

-Diverse market experience,ideally in China, Thailand, Singapore at least.

-Strong project management,multitasking, and decision-making skills.

-Knowledge of social media platforms and practices.

-Familiarity with website content management systems (CMS).

-Excellent written and verbal communication skills in English and Chinese.

-Experience with creating visual content, including graphics and photography.

-Ability to work collaboratively with cross-functional teams.

-A proactive attitude with the ability to suggest and implement new ideas.

-Previous experience in writing and editing copy at a Corporate level.

-Previous experience producing content for Social media platforms.

-Strong understanding of marketing and branding principles.

-Metrics-driven marketing mind with eye for creativity.

-Experience with marketing automation and CRM tools.

其他要求
国际联号工作经历:优先
语言能力:英语-精通
计算机能力:熟练
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  • 酒店业--国际高端酒店/5星级
    行业
  • 2000人以上
    规模
  • 中外合营(合资.合作)
    企业性质
作为全球领先的独立经营、多品牌并行发展的酒店集团,悦榕集团始终坚持以开拓创新精神,打造设计为先的旅行体验,并践行负责任的旅行承诺。集团在全球 20多个国家拥有 70家酒店和度假
村,超过 60 个 Spa 中心和艺品阁,以及 14 个住宅等多元化产业版图。旗下包括旗舰品牌悦榕庄在内的 12
个各具特色的品牌均已加入集团忠诚计划“与悦榕”。悦榕集团始终将“拥抱环境,关爱社会”的核心价
值观贯穿于悦榕全球企业社会基金和悦榕管理学院发展之中,并致力于成为可持续旅行的践行者,不断提
升宾客体验。
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